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UX UI Design | Web Design | Branding
This is a website store redesign for
professional surfing equipment.
Work: Work
Brand Story
SURF is a store with quality surfing equiptmen. The store is managed
by Gal Fridman, the olimpic champion.
01
The old website
needed redesign, to fit
modern needs.
I desided to redesign it
giving it fresh, modern
clean look.
02
Surfers don't know which
board fits their level, age, height
and more.
I have made a search engine that enable users to choose exactly the right bord for them.
03
A new strategy is needed
which captures user tone
of voice.
Using young, fun and
exited strategy
tone of voice
Elad Oz
Persona
Age: 32 years old.
Background: Lives in Herzliya. Business Administration student. A lover of trekking and walking in Israel and abroad. Surfed in South America and fell in love with it. Watches extreme sports on TV.
Goals: Surfing as a hobby and making friends .
Be a better surfer.
Pain Points: don’t know which surf bord fits his level of surfing.
Branding
Fonts
Assistant Regular
Assistant Semi Bold
Assistant Light
Avnir Light
Open Sans Condebsed
Colors
Final UI
Home Page
Open Menu
Product Page
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